Subject Search for: Business / Marketing and Advertising
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8841 A Product Assessment of the Pet rock, The Edsel, and the Crystal Pepsi. This paper will discuss the whereabouts of such popular items as the Crystal Pepsi, the Pet Rock, and the Edsel to understand why the items are either gone or are still successful on the open markets. By understanding the different elements that made these items sellable in the public marketplace, an analysis will be given to each of these items telling where they are today. 3 pgs. Bibliography lists 3 sources.
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8999 Frequency Marketing. This ten-page senior year paper defines frequent marketing, tracing its history, using examples to prove its strengths and weaknesses. 10 pgs. Bibliography lists 5 sources.
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7292 Marketing To Different Cultural Groups-Especially, The Hispanics And The Chinese In The US. This twenty five-page research paper discusses why and how different cultural groups must be targeted for marketing. The Hispanics and the Chinese Americans are focused upon. How these two groups may be attracted is analyzed. Why is there a difference? What is important to each group? What are the important statistics for them? These questions are answered, providing an elaborate evaluation of merchandising to two different cultural groups in the US. 25 pgs. Bibliography lists 30 sources.
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11772 Antarctica -Product Innovation. This is a 10-page paper that surveys the needs of cycling individual in Antarctica and outlines how products innovation strategy could be devised focusing on textile products. 10pgs, bibliography lists 4 sources.
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6339 Motivating Consumers to Purchase One Item Over Another. This eight-page paper takes the reader on a detailed tour of consumer behavior and advertising. It discusses the things that motivate consumers to purchase one item or brand over another, as well as the susceptibility to mass-market advertising. Consumers following the crowd are also looked into as well as the differences between genders in advertising reactions. Four sources are used to complete this paper. 8 pgs. Bibliography lists 5 sources.
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6462 Recruitment Advertising. This is a 10-page paper that discusses the staffing problem and provides possible solutions from the advertising perspective. 10 pgs. Bibliography lists 6 sources.
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6613 Strategy for Competitive Markets. This twelve-page undergraduate paper evaluates the factors that should be considered in developing an effective segmentation, targeting and positioning strategy in competitive markets. Market segmentation, targeting and positioning are important facets of market research. All these steps have to be carried out before a product is launched in order to make sure there are more chances of product's success than failure. 12 pgs. Bibliography lists 4 sources.
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